Hoka and Ugg Shoes Owner Deckers Cut Its Outlook. The Stock Is Sinking.
Hoka and Ugg Shoes Owner Deckers Cut Its Outlook. The Stock Is Sinking.
Aaron RennieFri, October 23, 2026 at 1:06 PM UTC
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Deckers Outdoor lowered its full-year sales forecast for its Hoka and Ugg brands.Credit: Moritz Scholz/Getty ImagesKey Takeaways -
Deckers reported quarterly sales that missed analysts’ estimates and lowered its full-year sales outlook.
CEO Stefano Caroti pointed to a “challenging consumer environment.”
Deckers Outdoor said it sees lower sales growth ahead for its Ugg and Hoka brands. Investors are dropping the stock.
Shares of Deckers Outdoor (DECK) were down 8% in premarket trading, a day after the footwear company posted quarterly sales that missed analysts’ estimates and trimmed its sales projections.
The Goleta, Calif.-based company, which also is the parent of Teva, now expects full-year sales the range of $5.70 billion to $5.73 billion, down from the previous guidance of $5.86 billion to $5.91 billion. Analysts surveyed by Visible Alpha were expecting $5.88 billion.
Deckers said it sees Hoka sales growing by a high-single-digit percentage this year, versus the prior forecast of a low-double-digit percentage. The company expects Ugg sales rising by a low-single-digit percentage, down from a mid-single-digit percentage. CEO Stefano Caroti pointed to a “challenging consumer environment.”
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Deckers did raise its full-year forecast for earnings per share to $7.80 to $7.95 from $7.35 to $7.50, aided by a roughly $0.52 benefit related to tariff refunds.
For the second quarter ended in September, Deckers reported EPS of $2.31 per share, ahead of estimates, though its $1.48 billion in sales missed expectations.
Deckers shares entered Friday down about 18% since the start of the year.
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Source: “AOL Money”
